Let’s face it, marketing in real estate is not like marketing in any other industry. Realtors are hustlers, always looking for new ways to get that next big sale.
Marketing is a must, and finding the right ways to guarantee the best return is like playing tug-of-war – giving your everything could still wind you up with nothing, and covered in mud.
But, keep in mind, social media marketing isn’t going away any time soon. Studies suggest that social media produces almost double the marketing leads of trade shows, direct mail or PPC (pay-per-click). DOUBLE! And, at a fraction of the cost.
Nearly 50% of small businesses agree that social media marketing is effective marketing for their business, yet less than 10% are using it enough to generate the leads they want. What a shame, because it’s so convenient, and ripe for the taking.
Best in Class companies have used and found ways to generate over three times their share of all leads from their social media outlets than average performing companies.
As you well know, if you are in real estate, you are not in it to achieve mediocrity. The competition is beyond fierce and sites like Zillow are creating new challenges for today’s agents to stay one step ahead of the competition.
When your business has a website that is updated regularly with informative and interesting content, social media sites that are generating more and more followers to your brand, and a unique differentiating factor – and you promote it with GUSTO – you can find your piece of the pie.
There is plenty of business out there for the agents that are diligent in working their brand, and using the internet and social media as a tool, not an afterthought.
We are here to help.